About Us

Beyond Ordinary Marketing -
Where Adventure Meets Strategy

Are you searching for a partner that doesn’t just think outside the box, but soars miles above it? At Cloudbreak Creative, we bring excitement to every marketing strategy and design solution.

At Cloudbreak Creative, we believe that just like the sky, the possibilities in design and marketing are limitless. Our mission is to elevate brands through fresh ideas and strategic thinking, ensuring that each project takes flight and reaches new heights. 

The owners, Stephanie Whalen and Tracey Wells met through a mutual love of skydiving and found more commonalities in their adventurous approach to life and business! Whether they are feeling the rush of freefall or developing a marketing campaign, they we tackle challenges with unparalleled courage and creativity.

Proven Expertise

Strategic Design

We craft visual narratives that capture attention and inspire action.

Targeted Marketing

Pinpoint campaigns that reach your ideal audience.

Creative Problem-Solving

Innovative solutions that help your brand break through noise and limitations.

Headshot of Steph Whalen

Steph Whalen

With over 20 years in multidisciplinary design, Steph has evolved from traditional artist to digital innovator. Her journey spans traditional painting, graphic design, and digital art, ultimately leading to her passion for UX (User Experience) and product design. She specializes in creating impactful user experiences that seamlessly align with business objectives, using data-informed decisions to drive results.

As a seasoned professional who thrives on continuous learning, she brings a unique perspective shaped by diverse experiences – from teaching skydiving for over two decades to founding a roller derby league. These adventures haven’t just been hobbies; they’ve honed her ability to coach teams through challenges, manage risk, and take care of business while having fun.

Her approach combines big-picture strategic thinking with meticulous attention to detail. She enjoys partnering with small businesses and startups to develop digital strategies that foster growth. Whether it’s crafting brand identities, designing digital banking interfaces, or leading product development from concept to launch, she focuses on creating human-centered solutions that deliver real value.

Headshot of Tracey Wells

Tracey Wells

Tracey’s professional journey and personal experiences reflect her passion for strategic marketing, community support, and continuous exploration.

Tracey brings a wealth of knowledge and expertise in strategic marketing from both the agency and client side. With over 20 years of experience in marketing, she specializes in creating and executing digital strategies that encompass email marketing, social media, content marketing, SEO, and paid advertising. Tracey’s career has spanned both traditional and digital marketing, supporting organizations nationwide in achieving their marketing goals. 

She has a passion for the credit union industry, having worked with dozens of credit unions over the past 15 years. From leading multiple rebranding efforts to speaking at various local and national credit union events, Tracey is a dedicated advocate for the credit union industry, committed to enhancing credit union marketing efforts and brand presence and fostering community engagement.

Outside of her professional career, she is always looking for the next adventure!

  • She’s part of a modern-day “Brady Bunch” with a “girl with hair of gold” and two lively stepsons.
  • A lifelong competitive swimmer, she’s currently challenging herself to become a runner—despite not loving it!
  • Her favorite travel memories include snorkeling the Great Barrier Reef and hiking an active volcano in Iceland.

What Our Clients Say

4.8/5
Working with Cloudbreak was a pleasure. Tracey took the time to understand our business and suggested changes in our marketing strategy that increased conversions. We felt like we got just what we needed!
No. 4711 cologne logo on a contemporary glass facade, combining modern and vintage elements.
Nilda Rhilee
4.5/5
Our business was growing, but we were unable to add the headcount we wanted. The fractional services available at Cloudbreak allowed us to augment our team with both a design expert and marketing expert. This helped us get our high-value content to market faster, while saving us a significant amount of money.
black woman, smiling, portrait
Em Johnston
4.7/5
Steph led the UX design on our digital banking app redesign. Her initial research uncovered several pain points our membership was having in the onboarding and account creation process. We included those changes in the redesign and saw an immediate increase in new account creation. The app looks and works so much better now!
Profile portrait of a confident business executive wearing eyeglasses in a sunlit office setting.
David Hofferman
5/5
I'm so glad that I found Cloudbreak! I needed all the help: branding, a landing page and marketing! I'm so grateful to Steph & Tracey for their guidance and hard work. They have helped take my business to the next level!
zebra, face, animal
Margaret Williams

Have a project in mind?

Reach out to see how we can support your growing business with creative solutions tailored to you!

Tracey and Steph sitting at a conference table collaborating on a design project.